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Electropop is a genre of synthesizer pop music which flourished during the early 1980s, although the first recordings were made in the late 1970s. Numerous bands have carried on the electropop tradition into the 1990s and 2000s. Electropop is often characterised by a cold, robotic, electronic sound, which is largely due to the limitations of the analog synthesizers used to make the music.
Electropop songs are pop songs at heart, with simple, catchy hooks and dance beats. But it differs from the later genres of electronic music it helped to inspire: techno, dub, house, Electroclash, etc. Songwriting is emphasized over simple danceability. Electropop is closely intertwined with the New Romantic movement of the early 80s, and the Synthpop and Electroclash movements of the 1990s and beyond.
source: free-definition.com
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